keith and marites 2

Our Mission:  To design warm, soulful, energetic spaces that engage, inspire and connect.

Marites and Keith married in 1991, moved to Berkeley from Ohio and began working at East Bay firms, primarily on rebuilding after the Oakland hills fire. But in 1993, Keith worked on a series of Noah’s Bagels stores with Kahn Design, launching his work in food retail design.  In 2000, Marites designed A Cote,  her first restaurant (with Mark Becker Assoc)  and in 2003 they officially opened Abueg Morris Architects.

We have 25+ years of architecture experience individually, and together as ABMO Architects, we we have designed over 40 food related projects (see complete list below).  Our partnership gives you a perfect balance of technical and creative skills, architecture and interior focus, and detail and big vision thinking. We are a full service firm, and can provide architectural design, interior design, construction documents, permitting and construction administration or any combination of the above.



We LISTEN (we’re serious about this, ask our past clients). We ask questions. We listen again. We absorb your brand. We eat your food. We digest your words. We look at things upside down. We measure . We sketch. We visualize in 3D. We act things out. We mock things up. We pin. We clip. We shop sales. We talk numbers. We simplify, unify, and edit. We meditate. We talk to experts, We mobilize a team. We deliver your concept in three dimensions, with a little help.



  • Cut and paste decor or design.
  • Rely on formulas or easy trends.
  • Push our own agenda.
  • Create soul less spaces.
  • Forget about your business vision, your customer base, your employees or your budget. Or any of the people using the space.


How WE’RE different from other design firms

  • Our designs are unique to you and your vision. It is too easy to take the latest Pinterest trends and fill your space with them.  What is much harder, and much more interesting, is to engage in the process of dissecting the qualities of your business and vision, and translating that one-of-a-kind quality into spatial experience.
  •  We focus on human comfort and experience. What does the space sound like? How does this seat feel? What is the light quality? How does this space affect my sense of well being, support community and camaraderie, and a connection to others? Does the space reflect care in our business and service?
  • Our designs are warm. We prefer a clean aesthetic, but we balance this with texture, color, warmth, human scale, and purposeful and thoughtful and mood-enhancing lighting.
  • We focus on people. We love our work, but we love the people we work with even more. We love our clients and the teams we build with them. Over the years we’ve developed countless relationships with contractors, fabricators and vendors, and each person has unique gifts and expertise that adds value to your project.





“Marites and team at Abueg Morris Architects are the minds behind the interior design.  They took my verbal vision and have transformed it into a beautiful masterpiece with interesting textures, colors, finishes, and details.  All perfectly in tune with my brand.  I love what they came up with and I think you will too. ”
-Emily Day, Flour + Co.
from her blog post:  The Journey of Flour + Co.

“Better known as Abueg Morris Architects, Keith and Marites are the people responsible for turning our vague concepts into concrete realities.  Keith is a technical expert who helped us figure out how to create a functional kitchen in our tiny space, and who walked us through the complexities of making a restaurant comply with the building and health codes (as a side note, there are some really crazy rules lying around those code books).  Marites is the design guru who was able to understand our vision and come up with things like color schemes and lighting design to reflect the feeling we want the space to have.”
-Erin Wade and Allison Arevalo, Homeroom
from this blog entry:  The Vision Behind Homeroom

“Abueg Morris is team dynamo! I engaged Keith and Marites to help us design our new restaurant (BUILD Pizzeria Roma) in Berkeley, and they couldn’t have been a better fit for us! As a hospitality designer, I’ve worked with many architects over the years, and I can’t say enough about their talent, knowledge of the industry, efficiency, and ease to work with.

Having a great architect/design team to help owners and developers manage the process of opening a food service facility is a MUST, and these guys are fantastic. They consistently came up with creative solutions that were budget-friendly, and their knowledge of the intricacies of the code requirements is extensive. We had to push to get documentation done ASAP, and we sailed through with only one set of small revisions, thanks to Keith and teams’ effort. I’m looking forward to using them again as we expand BUILD, and open additional projects as well. I won’t go forward without them on the team!” -Lisa Holt, Build Pizzeria




  • Itani Ramen, Oakland
  • Live Music Venue and Restaurant (no name yet), Berkeley
  • Roundhouse Market, Bishop Ranch, San Ramon (with IA)
  • Eatsa, San Francisco
  • Asha Tea 2, San Francisco
  • Parada, Walnut Creek
  • Flour + Co., Berkeley
  • Proper Food 3, San Francisco
  • Soma Wines, San Francisco





  • Ancient Organics Ghee Production Facility, Berkeley
  • Abet Laminati Showroom, Richmond, CA
  • Fit Glen Fit, Private Fitness Studio, San Francisco
  • AOC SF, Offices, San Francisco
  • Kochan and Stephenson, Law Office, Berkeley